The 17:38 Game!

Hi friends!

Just a quick check-in from me, to say Merry Christmas, Happy New Year, Happy Hanukkah, Joyous Kwanzaa, and anything else you’re celebrating! Here’s to a great 2017.

I have a little game to tell you about. You don’t have to play if you don’t want to, but if the idea tickles you like it does me, by all means play along, tell your friends and definitely let me know when it finally comes to fruition! Here’s the premise:

The rapper Fetty Wap is part of a ‘squad’ called Remy Boyz, named so after a Rémy Martin Cognac  – apparently the most expensive drink available in their hometown liquor store. These rappers and their drink, hey?

Anyway, this peculiar name means the ‘boyz’ have a fondness for the ol’ 1738, and as such often mention it at the beginning of their songs. The track ‘Trap Queen‘ is a good example: you’ll see the bottle and hear the ‘seventeen thirty-eight’ call out early on in the video.

Now, anyone familiar with Mr. Wap’s music (and he has had a few chart hits, so your average mainstream music listener might be expected to) will recognise this call. It also happens to be in the same style as a price tag – something costing £17.38 or $17.38 could have its cost articulated thus.

Do you see where I’m going with this? Of course, doing your weekly shop to total up to this might be a bit too far, but how about somewhere where you’ve more control of the exact amount… like a petrol pump?

It’s simple. Fill up your car to exactly 17:38. Go pay. See if the disenfranchised youth behind the counter sings your price at you. Repeat. My first attempt went disastrously: £17.39. I’ll check in again soon.



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